Hollywood-Like Videos to Help Sell Your Home? - East Idaho News
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Hollywood-Like Videos to Help Sell Your Home?

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Getty 082813 OpenHouse?  SQUARESPACE CACHEVERSION=1377709656137Patrick T. Fallon/Bloomberg via Getty Images(NEW YORK) — A new trend in the real estate market is bringing a whole new meaning to “home movies.”

In order to help sell homes, real estate agents and developers are commissioning mini-movies, replete with actors, scripts and musical scores, as a new tactic to entice buyers in a competitive real estate market.

Neo Property, one of the companies using this Hollywood-style pitch technique, made a mini-movie hoping to sell a luxury home in Queensland, Australia.

“It’s a three-level home, contemporary design,” the video’s narrator describes while showing professional quality sweeping views of the home.

The video stars a young woman in her underwear tied to a chair inside the modern, sleek house, as helicopters hover around the property, ultimately ending with the woman being rescued by none other than the home’s real estate agents.

The video seems to be targeting “a single bachelor lifestyle,” Bravo’s Million Dollar Listing real estate agent Josh Flagg told ABC News. “It’s ridiculous.”

The three-minute film, which cost $15,000, was the brainchild of Australia-based real-estate film company Platinum HD, the Wall Street Journal reports. Duncan Schieb, the film’s producer, told the paper his goal is to make real-estate videos that “go viral” online.

And the movie-like trailers could be coming to a town near you, where the not-so-subliminal message is that if you buy these homes, you, too, could be living in the lap of luxury.

Film House CEO Curt Hahn also directed a mini-movie for a 4,000-square-foot condominium listed for $1.795 million in Nashville, Tenn.

“They get to the end of the movie and see what the payoff is,” explained Hahn. “People got to the end of that movie and they had tears in their eyes.”

The budgets for these types of films can range from several thousand dollars to $1 million, depending on the type of listing, according to the Wall Street Journal.

But if you want to sell your house and can’t afford a big production, do not despair, said Flagg.

“If you put your house on the market for what it’s worth, you’ll sell it. Simple,” he explained.

Copyright 2013 ABC News Radio

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