Nike Celebrates 25 Years of ‘Just Do It’ with New Campaign
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Photo by Getty Images(NEW YORK) — After 25 years of redefining the athletic industry with the iconic slogan, “Just Do it,” Nike is marking the tagline’s anniversary with a new campaign.
The ad campaign, launching Thursday, is called “Possibilities” and features a 90-second commercial with a voiceover by actor Bradley Cooper and glimpses of superstar athletes including Lebron James and Serena Williams.
Watch the video here.
“Possibilities” looks to inspire people with a series of online challenges through Nike+, a digital ecosystem, the company explains on its site.
The commercial prompts viewers to push themselves to do more than run a marathon or ride a bike, and instead surpass boundaries by challenging the world’s greatest athletes, or even ride a rhino.
“With ‘Possibilities’ we’re taking ‘Just Do It’ to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration,” said Nike Global Chief Marketing Officer Davide Grasso.
The company encourages participants to use the hashtag “#JustDoIt” on social media to share their results, as well as compete against friends in Nike+ Running and NikeFuel challenges.
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