(NEW YORK) — Loud music equals faster drinking, British psychologists report.
Lorenzo Stafford and Hannah Dodd from the University of Portsmouth says their findings indicate that young women are more prone to consume their beverages faster when the music is at ear-splitting levels.
So what accounts for this urge to finish a drink faster than they normally would? Stafford and Dodd say it has nothing to do with the tempo of the song, whether fast or slow. Rather, the study of 45 female university students between the ages of 18 and 28 suggests that the high volume of music disrupts the realization they’re getting drunk by “curbing some of the sedative effects of alcohol.”
In fact, it could very well be that loud music masks the strength of the drink, which compels one to drink faster at a dance club or bar.
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