NBC’s Thursday-Night Lineup Struggling in the Ratings

Eric Liebowitz/NBC(NEW YORK) — NBC’s Thursday-night lineup isn’t the “Must See TV” powerhouse that it once was.  Not even close.

The four comedies that help comprise NBC’s Thursday night schedule — Parks and Recreation, Welcome to the Family, Sean Saves the World and The Michael J. Fox Show — all pulled in fewer than four million viewers last week.

The worst of the bunch was Welcome to the Family, the new sitcom starring Mike O’Malley. It drew 2.5 million viewers, and its rating in the advertiser-friendly 18-to 49-year-old demographic was worse than that of reruns on TBS and Adult Swim on the same night, according to New York Magazine.

The most-watched program for the week ending Sunday was NBC’s coverage of the Dallas Cowboys-Washington Redskins game last weekend.  The Sunday Night Football telecast drew more than 22 million viewers.

CBS averaged the most viewers of any network for the week, followed by NBC, Fox, ABC, Univision, the CW, Telemundo and ION Television.

Here are the top 10 primetime network and cable programs for the week of Oct. 7-13, according to the Nielsen Company:

1. NFL Football: Washington vs. Dallas, NBC, 22.07 million.
2. NCIS, CBS, 18.33 million.
3. The Big Bang Theory, CBS, 17.64 million.
4. The Walking Dead, AMC, 16.11 million.
5. Sunday Night NFL Pre-Kick, NBC, 16.02 million.
6. NCIS: Los Angeles, CBS, 14.84 million.
7. The Voice (Monday), NBC, 14.64 million.
8. The OT, Fox, 14.11 million.
9. Dancing with the Stars, ABC, 13 million.
10. Football Night in America, NBC, 11.78 million.

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