Chipotle Begins Nationwide Rollout For New Tofu Offering
(NEW YORK) — A major change to Chipotle’s menu may soon be hit a restaurant near you. The Mexican fast food chain is set to roll out a tofu option nationwide, marking its biggest menu addition in 20 years.
The alternative protein, dubbed “Sofritas,” is organic tofu from supplier Hodo Soy Beanery, shredded and braised with chipotle chilies, roasted poblanos, and a blend of spices. They will be available starting Monday in the Boston and New York markets, according to the Nation’s Restaurant News, but Chipotle spokesman Chris Arnold explains there is no hard timeline for other locations.
Restaurant locations on the West Coast and select areas including Washington D.C. and Wisconsin already offer the latest option. San Francisco Bay area Chipotles started testing the vegetarian item in February 2013.
“Sofritas is a very different menu item not just for Chipotle, but for any fast food or fast casual restaurant,” Chipotle founder and chairman Steve Ells said in an earlier statement. “It was really conceived with vegetarians and vegans in mind, but it’s so delicious that we believe it will have a broad appeal on taste alone.”
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