(IRVINE, Calif.) — Taco Bell is launching a new menu for the most important meal of the day.
First introduced as a test run last August at 100 locations, the waffle taco uses a waffle for the shell, wrapped around eggs, cheese and syrup on top with the choice of sausage or bacon. The restaurant now plans to roll it out in over 5,500 locations starting March 27.
Other offerings include the A.M. Crunchwrap, similar to the classic Crunchwrap, but with a breakfast twist of scrambled eggs, hash browns, melted cheese and bacon, sausage, or steak, wrapped up in a warm flour tortilla, as well as breakfast burritos, grilled tacos, flatbreads and Cinnabon Delights (warm donut holes filled with Cinnabon frosting and dusted with cinnamon sugar).
“After years of the same old thing, we’re confident our breakfast will wake up customers’ morning routine,” said Taco Bell chief marketing officer Chris Brandt in a press release.
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Julia Horowitz, CNN
Paul Menser, BizMojo Idaho
John Gunnerson, BYU-Idaho