Coke’s Soda Sales Flat in First Quarter
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LouieBaxter/iStock Editorial/Getty Images(NEW YORK) — Could it be time for another New Coke?
Although the 1985 attempt at introducing a new, improved Coca-Cola fizzled, the soft-drink giant may now be wondering if it’s time to shake things up again with overall global sales of its carbonated beverage line falling by 1 percent during the first three months of 2014.
It marks the first decline in worldwide sales of carbonated sodas in 15 years for Coke.
One of the low spots for the company was in Great Britain with sales down by more than 10 percent compared to last year.
However, it might not have been people in the U.K. losing their taste for the beverage as much as it was the bottle getting smaller with prices staying the same, according to the BBC.
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