Google Looks to Match Online Ads to In-Store Purchases
Published at | Updated at
iStock/Thinkstock(NEW YORK) — Google wants retailers to know exactly what they’re getting when spending large amounts of money on Internet advertising.
The online search and advertising leader is reportedly partnering with half a dozen retailers to match tracking cookies on users’ computers to in-store sales information.
“The company’s new pilot program involves AdWords, its biggest advertising program, in which advertisers place links next to Internet-search results,” reports The Wall Street Journal.
As the newspaper explains, Google makes money when computer users click on an ad and visit the advertiser’s website.
The new program might help brick-and-mortar retailers link the effectiveness of online advertising to sales in their stores.
Copyright 2014 ABC News Radio