(NEW YORK) — It would have been unthinkable, even a few years ago, for a prominent advertisement for marijuana to appear in one of America’s leading newspapers. But on Sunday, The New York Times ran its first-ever full page ad for marijuana, featuring the medical uses of the drug.
The ad, paid for by Leafly, features the tagline “Just Say Know.”
“We want to help New York patients learn about cannabis and make responsible and informed consumer choices about the product best suited for their medical conditions. Patients need a reliable, mainstream information portal about cannabis that is free of classic stoner stereotypes, and we truly believe that Leafly is the resource for them,” the company said on its website.
New York is one of 23 states to have legalized marijuana for medical purposes. Two others, Colorado and Washington, allow the recreational use of the drug.
“We’re in full support of New York’s Compassionate Care Act,” Leafly CEO Brendan Kennedy said. “As the walls of prohibition crumble, patients need the type of reliable, mainstream information about cannabis that only Leafly provides.”
“Eight out of ten Americans agree that medical cannabis should be legal for patients. Leafly is here for those patients,” he added.
Copyright 2014 ABC News Radio
Ivaylo Vezenkov and Lauren del Valle, CNN
Paul Menser, BizMojo Idaho
Matt McFarland, CNN