The Mall Matters to Millennials
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iStock/Thinkstock(NEW YORK) — Being online is second nature for today’s millennials, but online shopping for the 16- to 26-year-old female segment apparently takes a backseat to the mall when it comes to finding holiday gifts.
According to a new survey by Teen Vogue, 65 percent of 16- to 26-year-old females have done or will do the majority of their holiday shopping in brick-and-mortar stores compared to 35 percent who will shop online.
The number-one reason for going to the mall rather than shopping online is the respondents like to see the products that they’re thinking about buying in person. The second-biggest reason for choosing the mall over online is the girls want to hang out with their friends.
The top three reasons millennials look forward to spending time at the mall during the holidays are:
- Store decorations and window displays – 75 percent
- The music – 53 percent
- Collecting festive shopping bags – 46 percent
Respondents expect to spend an average of $287 during the holiday season on the five friends and family they’ll buy for, and on themselves.
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