Twitter Is a Reliable Barometer of What Grabs TV Viewers’ Attention
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iStock Editorial/Thinkstock(NEW YORK) — Twitter has got its finger on the pulse of the nation in a lot of ways, including which television programs are grabbing the audience’s attention.
A new Nielsen study says that when people are tweeting about TV shows, it’s generally a “bellwether for general audience engagement.”
Therefore, the way people are reacting to what they’re seeing in their living rooms is reflected on Twitter and vice versa.
Nielsen’s Neuro division arrived at this finding by attaching brain monitors to 300 viewers to track reactions to eight primetime shows on both broadcast and cable TV. Overall, there was close to an 80 percent correlation between brain activity tracing emotion, memory and attention and Twitter TV activity.
Twitter TV has said for some time that it reflects overall public sentiment. As for the TV industry, this information is useful in order to develop strategies to reach bigger audiences.
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