ISU signs $1 million contract with Boise ad agency to promote the school and its programs
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POCATELLO – Idaho State University is partnering with an advertising agency in Boise for a statewide marketing campaign.
ISU signed an eight month $975,000 contract with Mitchell Palmer, the Associated Press reports.
Stuart Summers, a university spokesman, says they hear many people say ISU is one of the best-kept secrets. ISU administrators want to promote the university and its programs to help spread the word about the things they are doing.
Summers tells the AP they want everyone in the state to know that ISU is here and is ready to make a difference.
“We want to be loud.”