Gillette releases a commercial showing a transgender man shaving his face for the first time
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IDAHO FALLS – Gillette embraces the LGBTQ community in a new ad.
The shaving giant shared an advertisement on its Facebook page which shows a transgender man shaving in the mirror for the first time as his father coaches him.
The ad’s tagline is “Whenever, wherever, however it happens – your first shave is special.”
It’s part of Gillette’s new #MyBestSelf campaign.
Samson Bonkeabantu Brown, a Canadian artist, stars in the ad.
The LGBTQ family advocacy group PFLAG Nation tweeted its approval.
Brown says he believes the ad will bring hope to other transgender people.
An ad released by Gillette in January received a lot of backlash for addressing the issue of toxic masculinity in response to the #MeToo movement.
SEE THE AD IN THE VIDEO ABOVE.