4 reasons your business should be on this website in 2018
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We get it.
You come to EastIdahoNews.com to find out what’s happening around town. You have our app for breaking news alerts, you follow us on Facebook, like our Instagram photos and can’t wait to who’s going to be surprised for Feel Good Friday.
But have you ever thought that your business could be doing more with EastIdahoNews.com?
After all, we had over 25 million page views in 2017, and nearly 400,000 users visited our website in December.
Those numbers will only go up. So, as humbly as we can, we present to you four reasons why your business should partner with EastIdahoNews.com in 2018.
1. WE ARE THE MOST VISITED NEWS WEBSITE IN EAST IDAHO
EastIdahoNews.com consistently has more visitors and page views than any other news website in east Idaho, according to Alexa. That means more people are reading, watching, scrolling, clicking and returning to stories (and advertisements) on EastIdahoNews.com than other organizations.
Folks in east Idaho know they can turn to us for breaking news, in-depth features, community events, business news and a variety of other offerings that can be found nowhere else.
2. WE CAN GIVE YOU SPECIFIC, EXACT DATA ON HOW YOUR ADS ARE DOING
Other media formats estimate their audience. We know ours.
We can guarantee the amount of times your message is seen on a weekly basis. We can tell you where our audience is located, their age ranges and their gender. We can tell you how many times a potential customer clicked through to visit your website.
Everything is tracked far more accurately than any traditional form of media. Think about it — nowhere else can a potential customer immediately click and interact with your business.
The fact is once something is placed on EastIdahoNews.com, we can the track the analytics behind it forever. You’ll know pretty quickly how many people your ad campaign reached, and we aren’t afraid to share the data with you.
3. OUR AUDIENCE IS ENGAGED, ACTIVE AND, FRANKLY, THE BEST ANYONE WOULD WANT
EastIdahoNews.com has nearly 54,000 Facebook fans (as of Jan. 1). Other media organizations in Idaho have close to or over 100,000 fans.
Yet, according to Facebook Insights, our audience is consistently more engaged than the fans on almost every other Idaho and Utah news page.
Just one example: Our Oct. 4 Winning Wednesday Facebook contest with Premier Dental reached nearly 165,000 people in 72 hours, and nearly 93,000 have watched the video.
We love to interact with our Facebook fans. We’re not afraid to respond to comments and love to keep the conversation going under story posts. An engaged audience is an informed audience.
4. WE ARE THE FUTURE
In the U.S., roughly nine in 10 adults (93 percent) get news online via a mobile device or desktop, according to the Pew Research Center.
Pew also finds that in 2016, viewership for local affiliate news stations (ABC, CBS, Fox and NBC) declined across the board. Since 2007, the average audience for late night newscasts has plummeted 31 percent, morning audience has dropped 12 percent and early evening audience has fallen 19 percent.
Meanwhile, the estimated total U.S. daily newspaper circulation in 2016 fell 8 percent. Guess where the readers turning? Online.
Other newsrooms are shrinking, merging and cutting costs, but EastIdahoNews.com is growing and expanding. We have some exciting announcements coming within the next few weeks.
Why not join us? We have a variety of different options for every business, large and small, so email Jay at jay@eastidahonews.com or give him a call right now at (208) 528-NEWS.
Now … we’re off to find another story.