(NEW YORK) — Taylor Swift’s punishing promotional schedule for her album Red, which saw her performing on nearly every TV show you can think of, has really paid off: the album’s set a sales record.
Billboard reports that according to Nielsen Soundscan, Red sold 1.208 million copies its first week in stores. That’s more than any album has sold in a single week since 2002, when Eminem sold 1.322 million copies of his album The Eminem Show. With those sales, it’s no surprise that Red also debuts at #1 on the Billboard album chart: it’s her third chart-topper.
The real achievement here is that Taylor is now the only woman ever to have two million-selling weeks since SoundScan started keeping track of album sales in 1991. Her last album, 2010’s Speak Now, sold 1.047 million copies in its first week.
Red is only the 18th album ever to sell a million or more copies in a week in the Soundscan era.
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