Macy’s Tests In-Store GPS for Shoppers

Business

0  Updated at 2:11 pm, November 8th, 2012 By: ABC Digital
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Diane Bondareff/Bloomberg News/Getty Images(NEW YORK) — Macy’s is really putting itself on the map.

The department store is starting to offer a kind of GPS for shoppers. It’s an app with turn-by-turn directions for navigating Macy’s stores and the chain is already testing it inside its Manhattan flagship store — the largest department store in the country.

If shoppers like the feature, it could be expanded to other Macy’s locations.

Copyright 2012 ABC News Radio

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