Macy’s Tests In-Store GPS for Shoppers

National Business

0  Updated at 2:11 pm, November 8th, 2012 By: ABC Digital
Share This Story

Diane Bondareff/Bloomberg News/Getty Images(NEW YORK) — Macy’s is really putting itself on the map.

The department store is starting to offer a kind of GPS for shoppers. It’s an app with turn-by-turn directions for navigating Macy’s stores and the chain is already testing it inside its Manhattan flagship store — the largest department store in the country.

If shoppers like the feature, it could be expanded to other Macy’s locations.

Copyright 2012 ABC News Radio

Stories You May Be Interested In:

Dow plunges over 600 points as U.K. ‘earthquake’ crushes global markets

Jethro Mullen Ivana Kottasova and Patrick Gillespie, CNN

Verizon is buying Yahoo for $4.8 billion

Cristina Alesci Seth Fiegerman and Charles Riley, CNN