CLICK HERE TO LISTEN LIVE - POWERED BY KEIR 101.1 EAST IDAHO'S NEWS TALK

Chevrolet Corvette Celebrates 60th Birthday, Debuts New Model

Business

0  Updated at 7:28 am, March 1st, 2013 By: ABC Digital
Share This Story

© General Motors(LOS ANGELES) — An American icon is celebrating its 60th anniversary this weekend with a big bash in Los Angeles. The Corvette, first designed by Chevrolet in 1953, is both celebrating its history and debuting its new 2014 model at the Petersen Automotive Museum.

“[It’s as] American as — what did they use to say?” mused Chris Brown, marketing director of the Petersen Museum, “baseball, apple pie and Chevrolet.”

The 2014 Corvette ushers in a new, seventh generation of Corvettes. After the unveiling this weekend, the 2014 Corvette will hit the road, literally, for a nationwide tour.

The automobile has a storied history and unique place in the car industry. Brown says the Corvette has lasted longer than other cars because of its exquisite, American design.

“It’s a car that mechanically is very American, big V-8s, lots of horse power, unapologetic styling, very exciting to look at,” said Brown. “It’s also a great representation of the American spirit and ingenuity.”

Copyright 2013 ABC News Radio


About ABC