(NEW YORK) — Target executives over the past few years have really thought outside the bargain box, teaming up with high-end designers like Missoni, Neiman Marcus and Prabal Gurung. Now the popular discount chain’s latest venture may have more people than ever saying “I do.”
Target is now offering affordable wedding wear, exclusively online, in their latest launch that targets nuptial necessities.
“It’s a huge industry,” Jennie Ma, fashion and beauty editor at The Knot.com, told ABC News. “It generates about $4 billion a year. We’ve seen a lot of online retailers enter this space.”
Target is offering four styles of wedding gowns, 10 bridesmaids dresses and two flower girl frocks in sizes 2 to 28 with prices ranging from $69.99 to $129.99.
The average wedding dress costs around $1,200, and for that amount, brides-to-be could purchase six wedding dresses and eight bridesmaids dresses at Target.
Newly engaged Taylor McGrann is on the hunt for her perfect dress, but at a bargain.
“It’s hard because you want it to be special, you want it to be perfect, you want it to be beautiful, but how much can you really spend on a dress that you wear one day, one time?” McGrann asked.
McGrann added that she’d consider buying a wedding dress from Target because “They’re so classic. They’re timeless, they’re simple and it’s really evident that you can make this your own.”
The bridal dresses are only available online and Target has no plans to carry them in stores. But if you order a dress and it doesn’t fit, the dress can be returned per the return policy.
Copyright 2013 ABC News Radio
John Newsome and Anne Woolsey, CNN