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Jay-Z Performing “Picasso Baby” Six Hours Straight

Jim McIsaac/Getty Images(NEW YORK) -- The media craze around Jay-Z and his new album Magna Carta Holy Grail continues.

The rapper is in the midst of performing one of the album’s tracks, “Picasso Baby,” for six straight hours at the Pace Gallery in New York. Footage of his performance is being compiled for the track’s music video.

Also present, according to Huffington Post’s entertainment editor Kia Makarechi: director Judd Apatow, Girls actor Adam Driver, performance artist Marina Abramovic and rapper Wale.

Instagram pictures and Vine videos from the event are already circulating online.

To promote his new album, the 43-year-old rap mogul recently broke his Twitter silence to answer a sea of questions from followers online, touching on Kanye West, Miley Cyrus, and even Britney Spears.

See the Best of Jay-Z’s Twitter Responses

Copyright 2013 ABC News Radio

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