(NEW YORK) — Ahead of its first earnings announcement since going public, camera maker GoPro posted a video of a stuntman jumping off the rooftop of a building while wearing the high-definition Hero3 model.
The company is scheduled to report second-quarter earnings after the market closes Thursday and investors are hoping the results will be just as high-flying.
GoPro has repeatedly emphasized that it’s not only a camera-maker, but also supports a community that shares content of GoPro footage, like that of this video, called “Epic Roof Jump.” Stunt man Ethan Swanson is seen in the two-minute video, jumping from a building in Chicago:
GoPro has only one camera model, the Hero3, which sells for $199 to $399.
The company began when founder and CEO Nicholas Woodman wanted to create surf videos to share with friends.
Since the company went public on June 25, shares of GPRO have increased nearly 90 percent.
GoPro filed for a $100 million initial public offering in May. The company has sold more than 8.5 million mini high-definition cameras since launching in July 2009.
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Rob McLean and Joshua Berlinger, CNN
Paul Menser, BizMojo Idaho
Madison Park, CNN