Isis Mobile Wallet Rebrands to Distance Company from Militant Group
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Isis Wallet/Softcard(NEW YORK) — In an effort to distance itself from the infamous militant group, mobile wallet company Isis will officially change its name to Softcard, officials announced Wednesday.
“In July, we announced that we would rebrand the Isis Wallet to avoid confusion and association with a violent Islamic militant group in the Middle East whose name, when translated into English, is known by the acronym, ISIS,” CEO Michael Abbott said in a statement. “However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence.”
The application allows customers to pay for purchases by adding credit cards to the online “wallet” on their phone, which they can scan over checkout devices while shopping. Users can also store coupons and membership or rewards cards.
“Together with a simple and flexible visual system, the inherent simplicity of Softcard gives it the potential to become a category defining name,” Abbott added. “That’s a bold aspiration, but one that matches the breadth of our vision.”
Though the program itself will not undergo any changes, the company will launch an updated Softcard app in upcoming weeks.
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