What Americans Will Spend on Halloween This Year
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iStock/Thinkstock(NEW YORK) — There’s just 39 days until Halloween and that’s counting Oct. 31 as well for those last minute shoppers.
So, what kind of Halloween will it be for the industry that thrives on our lust for dressing up strangely and wolfing down sugar?
Not bad, according to the International Council of Shopping Centers’ Halloween Consumer Spending Survey. The ICSC estimated $11.3 billion in Halloween-related expenses this year.
About three-quarters of households planning to buy Halloween stuff will spend an average of $125 on costumes, decorations and candy.
Brick and mortar stores still dominate Halloween shopping with 90 percent of shoppers willing to leave the house to make a purchase. About seven percent will buy their holiday merchandise online.
Oh, the top costume for boys this year is super heroes, and princesses for girls.
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