Americans Not Yet Enamored with Thanksgiving Day Shopping
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Sandy Huffaker/Getty Images(WASHINGTON) — Almost nine out of ten Americans are planning not to shop on Thanksgiving Day, according to a National Retail Federation survey of 6,600 shoppers.
This may come as a shock to the growing number of retailers taking part in Black Friday Creep — that is, opening their doors a day before what had once been the traditional start of the holiday shopping season.
The NRF survey reveals that about six in ten consumers say they will definitely or will consider shopping between Thanksgiving Day and Sunday, Nov. 30.
Of that group, just under a quarter will actually make purchases on Turkey Day, which translates to about 11 percent of all the adults surveyed by the NRF.
Overall, the number of people who will actually shop either on Black Friday or during the weekend is projected to decline slightly from last year, a development that NRF President and CEO Matthew Shay says may indicate Americans are more in a “wait-and-see” mode for the deepest discounts they can get.
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