Shopping for Cosmetics Has Become More Selective

Published at 4:04 am, March 30, 2015

EastIdahoNews.com Staff

iStock/Thinkstock(NEW YORK) — A surprising number of Americans have more than just looking good on their minds when they purchase cosmetics.

Nielsen surveyed 1,000 people regarding their attitudes of how cosmetics are manufactured and 57 percent said the most important packaging claim is that it’s “not tested on animals” and “cruelty-free.”

Nearly as many, 56 percent, claim the SPF (Sun Protection Factor) claim is crucial to their decision on which cosmetics to buy while the label “all natural” is “very” or “somewhat important” to 53 percent of consumers.

As for opening their wallets a little wider, 46 percent would pay more for all-natural cosmetics, while 43 percent said they would spend extra on products that are not tested on animals.

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