Exposed: Company says they staged some of the most popular viral videos ever watched
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MELBOURNE, Australia — You might not have heard of The Woolshed Company, but you’ve probably seen their work.
Over the last two years, the Australian company produced eight videos to experiment with short-form media that made people want to click, watch and re-share.
The videos showed compelling scenarios including a man standing in dangerous proximity to a tornado, a GoPro falling from a drone to the dusty grounds of the Burning Man festival, a snowboarder outrunning a brown bear, a man escaping an attack by a great white, a selfie stick fight, a Stormtrooper tumbling down stairs, lightning nearly striking a woman on a beach and a lion seeking revenge on a trophy hunter.
The short videos been watched hundreds of millions of times online and now the company is announcing they were all staged.
Click the video above to see how the videos were made.