(TBILISI, Georgia) — Governments worldwide are working to create jobs and the Georgian government has a new approach: reality television.
Literally titled “Employ and Get Employed,” the reality TV show is fast becoming a primetime favorite in the ex-Soviet country, the Wall Street Journal reports. American Idol meets The Apprentice as unemployed workers and aspiring entrepreneurs pitch business plans to a panel of judges which includes bank executives and political players.
Georgia’s official unemployment rate in September stood at 15.5 percent.
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Samantha Beech, CNN
Eliza Mackintosh, CNN
Joe Sterling and Darran Simon, CNN