Introducing Humor to an Expensive Fight Over Cigarettes
(LOS ANGELES) — “I support big tobacco because they killed my wife. And that’s one less mouth to feed.”
That’s a line from a new parody commercial set to be shown during the Dancing With the Stars finale Tuesday night, put together by advocates in California who are trying to get voters to approve of a proposition that would raise a tobacco tax by a dollar to fund cancer research.
The anti-tobacco crowd says “big tobacco” will spend up to $60 million to persuade voters to oppose the tax, compared with about $3 million spent to get the proposition approved. Lance Armstrong heads the effort.
Watch the parody ad here.
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