(NEW YORK) — Reigning MVP LeBron James has the best-selling jersey in the NBA, and the New York Knicks rank first in team sales for the first time in nearly a decade.
The rankings, which cover sales at the NBA’s website and flagship store dating back to April, reflect a surge in popularity for James, the Miami Heat superstar who gained notoriety for leaving the Cleveland Cavaliers in 2010.
James edged past Derrick Rose, the Chicago Bulls point guard and previous jersey king. Rose sank to fifth on the list, trailing Kevin Durant (No. 2), Kobe Bryant (No. 3), and Carmelo Anthony (No. 4).
Anthony’s New York Knicks are currently tied for first place in the Atlantic Division, but stand alone in the bi-annual sales survey. They beat out the current NBA champions, the Miami Heat (No. 2), the Los Angeles Lakers (No. 3), and the Chicago Bulls (No. 4). The Knicks last led NBA apparel rankings in 2004.
The Knicks’ success surely isn’t lost on Jeremy Lin. The former point guard, who now plays with the Houston Rockets, saw his name fall to 15th on the list.
The rankings were released after Cyber Monday, in which the NBA reported its highest online sales ever.
Copyright 2012 ABC News Radio
Paul Menser, BizMojo Idaho
Nate Eaton, EastIdahoNews.com
Susan Scutti, CNN
Julia Horowitz, CNN