From Mail to Clothes: USPS to Launch Apparel Line
(WASHINGTON) — The U.S. Postal Service plans to take its next big delivery to a department store near you.
The cash-strapped agency announced on Tuesday it is working on launching a new line of apparel and accessories. The line, which is expected to launch in 2014, will include all-weather jackets, headgear, footwear and clothing that accommodates devices such as iPods.
The products would be sold under the brand name “Rain Heat & Snow” — a nod to the postal service’s unofficial motto: “Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.”
“The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ — also known as wearable electronics,” Postal Service Corporate Licensing Manager Steven Mills said in a statement.
The USPS has entered a licensing agreement with Cleveland-based Wahconah Group, Inc., a design and manufacturing firm. The company is establishing a showroom in New York City’s Garment District to display the designs.
The line will initially be geared towards men but will later expand to include women as well.
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