Many Americans Shop to Improve Their Mood


0  Updated at 3:15 am, April 5th, 2013 By: ABC Digital
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Jupiterimages/Thinkstock(NEW YORK) — If you’re having a bad day, that’s good news for retailers.   A new survey finds that 51.8 percent of Americans shop and spend money to improve their mood, and more than half of them admit they prefer to get their “retail therapy” fix online.

The survey of 1,000 adults by, an online shopping website, finds women are much more likely than men to shop and spend money to improve their mood: 63.9 percent vs. 39.2 percent.

Additional findings:

  • 18.9 percent of Americans engage in retail therapy to improve their mood after a tough day at work.
  • 14.6 percent shop after receiving bad news.
  • 12.2 percent buy something after having a fight with a significant other.
  • When women engage in retail therapy, the number-one item they shop for is clothes, followed by food, shoes, accessories and books/magazines.
  • For men, the number-one mood-improvement purchase is food, followed by electronics, music/movies, clothes and games/toys.

Copyright 2013 ABC News Radio

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