(NEW YORK) — Phil Robertson’s Duck Dynasty controversy has had zero effect on advertisers, according to Variety.
One anonymous ad buyer tells the trade magazine Robertson’s anti-gay comments to GQ “didn’t really reach the level of a reason to remove advertising — at least, not yet.”
Variety also says advertisers are paying between $170,000 and $180,000 for a flight of commercials designated for several airings of a Duck Dynasty episode — more than the average price of a 30-second spot on several network shows.
A new season of Duck Dynasty begins Jan. 15 on A&E.
Editor’s note: ABC is part owner of the A&E Network.
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Erin McClam, CNN
Paul Menser, BizMojo Idaho