New App Wakes You with Smell of Bacon
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Brent Hofacker/Thinkstock(NEW YORK) — On a famous episode of The Office, Steve Carell’s Michael Scott was injured by his morning routine that includes an alarm clock and a George Foreman grill filled with bacon. But now, there’s an app for that.
Thanks to Oscar Mayer’s Institute for the Advancement of Bacon — and its new iPhone plug-in — lovers of the stuff can be coaxed awake by an alarm that emits the smell of cooking bacon.
The device won’t be available in stores as of yet. Instead, the company has launched an online sweepstakes for people looking to get their greasy mitts on the matchbook-sized plug-in, which, when coupled with the app’s alarm, puffs out that unmistakable smell.
Oscar Meyer also launched a lavishly-produced commercial to plug the plug-in. In it, a beautiful woman becomes overwhelmed by images of the crispy stuff — falling from the sky as rain, or coiled up as roses — until it becomes obvious the scent from the app has flavored her dreams.
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