Keurig Brews Deal with Dr. Pepper Snapple Group
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Keurig Green Mountain, Inc.(NEW YORK) — If you’re a fan of single-serve coffee pods, are you ready for home-made soda drinks?
Keurig Green Mountain and Dr. Pepper Snapple Group announced on Wednesday that the two companies have struck a multi-year agreement in which a selection of Dr. Pepper Snapple Group’s brands will be developed for an upcoming at-home cold beverage system. The terms of the agreement were not disclosed.
“With Keurig Cold, we’ve leveraged Keurig innovation to make it possible for consumers to create great-tasting cold beverages at home with the one-touch simplicity of Keurig. We’re very excited to offer a range of Dr. Pepper Snapple’s iconic brands in the system at launch,” Lori Tauber Marcus, the chief product officer of Keurig Cold Systems, said in a statement.
While it is not known which brands will be included in the Keurig Cold system, Dr. Pepper Snapple Group sells Canada Dry, Dr. Pepper, Hawaiian Punch, Snapple and Sunkist, among others.
The new beverage system is expected to launch in the fall. It will offer consumers “a convenient way to enjoy cold beverages made at home, including carbonated drinks, enhanced waters, juice drinks, sports drinks, and teas,” according to Keurig.
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