Older Baby Boomers More Health Conscious
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iStock/Thinkstock(NEW YORK) — Baby Boomers might have thought they’d live forever when they were young but now that a growing number of them are 65 and older, many are focusing on just staying healthy.
That’s the finding of a consumer survey by the consulting firm AlixPartners, which reveals that 45 percent of senior Boomers are spending at least 20 percent of their grocery budget on health and wellness products.
Meanwhile, nearly two in ten of those 65 and older spend over 40 percent of their bill at the market on food and beverages considered good for their health.
Among other things, senior Boomers say they look for labeling on products that indicates foods are low carb, trans-fat free and sugar free.
They’re also eschewing old favorites like red meat and processed food for seafood and fiber.
However, one old habit that seems to die hard is flavor, with “taste” deemed an important attribute for 44 percent of Boomers 65 and older.
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