Easter Purchases This Year Could Add Up to $16.4 Billion
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Stockbyte/Thinkstock(WASHINGTON) — Easter is a great bridge into the spring season and as usual, people will open their wallets wide to buy the various sundries associated with the holiday.
The National Retail Federation predicts that consumers will spend $16.4 billion this season with the bulk of it going towards food, clothing, gifts and naturally, candy like chocolate bunnies, jelly beans and Peeps.
On average, Americans will spend $140.62 on Easter-related items, about three bucks more than last year but not quite as much as either 2013 or 2012.
Overall, the NRF poll of 6,000 consumers finds that nearly three-quarters will spend about the same as 2014 while 15 percent plan on making more purchases and 12 percent will make less.
As for their retail choices, discount stores are the number one retailer for Easter shoppers followed by department stores, small businesses, specialty stores and buying merchandise online.
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