How Utah played a major role in Chick-fil-A’s 1st new milkshake flavor in 4 years

SALT LAKE CITY, Utah (KSL.com) — The national fast-food chain Chick-fil-A announced Thursday that it is rolling out a new seasonal milkshake flavor and you can thank Utah for that.

The Atlanta-based chain plans to debut a new autumn spice milkshake nationwide beginning on Monday, its first new milkshake flavor in four years. It follows the “success” of a limited test in the Salt Lake City area last year, said Leslie Neslage, director of menu and packaging at Chick-fil-A.

“We tested the autumn spice milkshake last October in Salt Lake City, and we received an overwhelming amount of positive feedback which inspired our decision to launch this new milkshake nationwide,” she said, in a statement.

Chick-fil-A officials said last year that they selected the Salt Lake City area because it is the largest consumer of its milkshakes of any city nationwide, purchasing over 1.5 million milkshakes in 2020. It’s why the fast-food chain also tested a butterscotch crumble milkshake in the market.

“Since locals in Utah’s capital seem to love both signature and seasonal milkshake flavors, we know they will take their taste-testing role very seriously,” the company wrote in a news release last year.

The new milkshake, approved by Utahns, features cinnamon with crunchy bits of brown sugar cookies, according to the company. Chick-fil-A also announced it will bring back its seasonal grilled spicy deluxe sandwich on Monday, as well.

Both items are expected to remain on the menu through Nov. 12, while supplies last.