Are you craving cake? Find this cart
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REXBURG — A white and pink cart that has shown up in the Rexburg area has been serving up delicious cakes made in loaves.
Brinley Powell, who lives in Sugar City with her husband and baby, is the owner of The Cake Cart. It’s a rolling cooler that she can put loaf cakes in.
“I love baking!” Powell said.
She has been making cakes since she was a teenager. She’s made wedding and birthday cakes for friends and family and has posted about it on social media under “Cake by Brinley.” She stepped back for a bit and then thought this would be a great idea.
“I thought this would be a fun way to kind of still be able to have that creative outlet of baking cakes while just doing a little bit of a smaller scale and do a lot of different flavors and experiment a bit more,” Powell said.
It’s a self-serve cart, and each cake is $5.
“It’s on the honor system. I have a little cash box so people can pay either cash or Venmo. I feel like it’s kind of awesome living in a town like Sugar City or Rexburg. I feel good about being able to have it on the honor system. Generally, it’s a pretty trustworthy community,” she said.
She typically has the cart around different businesses but has sometimes had it outside of her apartment.
“I have a Ring doorbell camera and there was a girl who came two weeks in a row, and then the third week she came, she had five people with her come get cakes. That was super fun to see,” Powell said.
Most recently, she left the cake cart out at Preloved in Rexburg for the entire week and came back every day to switch out cakes.
Some of the most popular flavors have been strawberry crumble and cookies and cream.
“I’ve done key lime pie cake. I’ve done confetti. I did a banana pudding butter cream frosting, and then I had a banana cake and a little vanilla chessmen cookie on top,” Powell said. “I try to do at least one new flavor a week to kind of gauge what’s the most popular.”
The cake cart has been well received, and some days the cakes have sold out.
It has not only been a creative outlet for Powell but also a way for her to connect with the community as a new mother.
“I have an 11-month-old baby, and I think since having her, it’s really been giving me a way to find myself after being involved in motherhood. In those first few months, you kind of lose yourself in motherhood a little bit and this has just been a way to help me try to find myself again,” she said.
Powell is hoping that one day she can start renting out the cake cart for events, like wedding receptions or parties.
If you’d like to try her cakes, she posts locations and updates on her Instagram and Facebook page.