Most Social Media Content Created by Very Few
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iStock/Thinkstock(BERKELEY, Calif.) — There’s so much creativity and content on social media these days, most people evidently don’t feel the need to add to it.
That’s the finding of a new study from the University of California, Berkeley – Haas School of Business, which estimates that 90 percent of tweets come from ten percent of Twitter users on a daily basis.
Study authors Ganesh Iyer and Zsolt Katona admit that this is not a particularly new revelation, as users boost their friends and followers on Twitter.
However, what Iyer and Katona bring new to the table is the theory that it’s becoming increasingly more difficult for senders of messages to produce content that is meaningful to a growing number of recipients, as competition for attention explodes.
Because of that, many people who once created and shared content are deciding the effort isn’t worth it anymore, while others figure that it’s far easier to be a recipient of information than a sender.
This phenomenon is also resulting in people leaving traditional social networking sites for more intimate venues where reaching a lot of people isn’t as important.
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