(WASHINGTON) — The U.S. Customs and Border Protection is out with a new ad campaign designed to discourage the overwhelming tide of Central American children and their mothers crossing the Texas border illegally.
ABC’s Good Morning America got a first look at the new TV commercials on Thursday, which depict dramatic stories made in telenovela fashion. One shows a young teen saying goodbye to his parents and heading to America only to be found a victim of the dangerous journey.
The ads will air both in the U.S. and in El Salvador, Honduras and Guatemala.
The border patrol is also launching radio spots and billboards designed to counter the notion that the immigrants are getting a free pass in the United States because they are minors or traveling with minors — a tough sell since the overwhelming number of mothers and children coming across illegally are allowed, within days, to take buses to be with family already in the U.S.
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Stephen Collinson, CNN