PepsiCo Announces Deal to Become Official Marketing Partner of NBA
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NBA Commissioner Adam Silver and PepsiCo CEO Indra Nooyi shake hands during a press conference to announce a marketing partnership between the NBA and PepsiCo on April 13, 2015 at Terminal 23 in New York City. (Photo by Alex Goodlett/Getty Images)(NEW YORK) — The National Basketball Assocation announced a deal with PepsiCo on Monday that will make the company’s brands the official foods and drinks of the NBA.
.@PepsiCo becomes an official marketing partner of the NBA, @WNBA, @nbadleague & @USABasketball beginning next season. (2/3)
— NBA (@NBA) April 13, 2015
The NBA & @MountainDew to Co-Create a Wide Range of Activities, Including New NBA 3-on-3 Programming and Events. (3/3)
— NBA (@NBA) April 13, 2015
Coca-Cola had been the official sponsor of the NBA since 1986. SLAM Magazine tweeted photos from Monday’s event.
Today at Terminal 23 in NYC, the @NBA is announcing a multi-year partnership w/ PepsiCo, which includes these brands: pic.twitter.com/JVoPGq58JI
— SLAM Magazine (@SLAMonline) April 13, 2015
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