Thirty Years After Ill-Fated ‘New Coke’ Debut, Coke Thriving
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Photo by Scott Olson/Getty Images(NEW YORK) — Thursday was the 30th anniversary of the introduction of the ill-fate “New Coke.”
On April 23, 1985, Coca-Cola made the decision to replace the formula of its flagship soft drink. The decision was called one of the biggest business blunders of the century, as customers loudly expressed their disappointment and passion for the old recipe.
“The passion for original Coke was something that just flat caught us by surprise,” said then-President and CEO of The Coca-Cola Company Don Keough, in a article posted on the Coca-Cola website in 2013.
Just 79 days after the debut of “New Coke,” the company announced the return of the classic formula.
The blooper may have been embarassing for Coca-Cola, but earlier this week, the company released its first-quarter results — including one-percent growth in net revenues. The company boasts the claim of being the number-one provider of sparkling beverages, ready-to-drink coffees, juices and juice drinks.
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