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Hickory restaurant moving as new eatery hops into town

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Photos courtesy Matt Smith

REXBURG — Red Rabbit Grill is a new restaurant opening in Rexburg soon, and there’s one question that everybody wants to know: Will rabbit be offered on the menu?

The answer is no.

Matt Smith, the owner, grew up in Delta, Utah where he opened a Red Rabbit Grill years ago. Smith says the name comes from their high school mascot, The Delta Rabbits.

“We like the name because it’s fun and gives us a lot of creativity and flexibility in how we do things,” Smith tells

When Smith moved to Rexburg 14 years ago, he opened Craigo’s Pizza which is now Pizza Pie Cafe. He felt bringing Red Rabbit to eastern Idaho was a good fit.

Smith says the menu has something for everyone, including a full breakfast menu, a lunch menu with homemade sandwiches and burgers, salads, wraps, and seafood and steak for dinner. As ordering takeout becomes increasingly popular for customers, Smith says he is excited to offer food delivery as well.

Red Rabbit Grill is aiming to open the first week of April and will be where The Hickory is currently located at 155 W. Main. The Hickory is moving to a new location inside Teton Village Plaza near Costa Vida.

The Hickory is known for their smoked steaks. Manager Stephanie Darby says the new location will be bigger, better and include some new menu options.

“It’s a fantastic restaurant. People really do love the food,” Darby says. “We pride ourselves in making sure (the meat) is perfectly smoked and has a deep, rich, red smoke ring on everything. It sets us apart from lots of other places in the area.”

The Hickory is open Monday-Thursday 11 a.m. to 9 p.m. with a 10 p.m. closing time on Friday and Saturday.