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Biz Buzz: Firehouse Subs coming to Idaho Falls

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Do you want to know what’s happening on the east Idaho business scene? We’ve got you covered.

Here is a rundown of this week’s business news across the valley.



Firehouse Subs opening in Idaho Falls soon

Railway Crossings Center strip across from Walmart on Utah Ave. where Firehouse Subs will be located. | Google maps

IDAHO FALLS – Firehouse Subs, a popular sub and salad restaurant, is coming to Idaho Falls in early 2019.

Chris Morris, the restaurant franchisee, tells he is planning to open in the strip across from Walmart at 435 S. Utah Ave. Firehouse Subs will be located in the vacant space near Sprint, Jamba Juice, Cricket and other tenants.

“Opening goal is sometime in February 2019, pending no major construction delays,” Morris says.

Morris was not available for further comment Wednesday, but BizMojo Idaho reports this will be the fifth Firehouse Subs in Idaho and the second in eastern Idaho. There is currently a Firehouse Subs in Pocatello. Other locations include Boise, Meridian and Coeur D’Alene.

The restaurant first opened in Jacksonville, Florida. Brothers Chris and Robin Sorenson, both firefighters, created it in 1994 taking inspiration from the firehouse where they worked. Popular menu items include Hook & Ladder and Firehouse Hero.

There are more than 1,100 locations across the U.S., Canada and Puerto Rico. will be speaking with Morris later this week and will post an article soon.

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Idaho’s fifth Eyemart Express opening in Chubbuck

CHUBBUCK – Texas-based Eyemart Express, a leading optical retailer and the fastest provider of quality prescription eyewear in the industry, is opening its first store in Chubbuck. The new 3,230 square-foot store, located at 4013 Yellowstone Avenue, offers a wide selection of prescription eyeglasses and sunglasses. Grand opening festivities start on November 11 with special promotions and an event open to the public on November 17. The event runs from 10 a.m. to 4 p.m. The first 25 families will receive a voucher for one free pair of kid’s glasses.

Annual holiday event kicks off Christmas season in eastern Idaho next week

IDAHO FALLS – Carol Manwill and the Shilo Inn in Idaho Falls is gearing up for the 44th annual Festival of Trees. The annual event helps raise funds for the Development Workshop, a local nonprofit that provides employment and skill training for people who are disabled. The event begins Monday, November 12 at 10 a.m. with a ribbon cutting at 11:00 and runs through Saturday, November 17. You’re invited to kick off your holiday season with Christmas trees, music, food and activities. will post a full story later this week.

Even though Sears filed for bankruptcy, owner says local store is here to stay

REXBURG – Sears Holdings announced last month the 132-year-old shopping chain is saying bye-bye after filing for bankruptcy. But that’s not the case for the Sears store in Rexburg. It’s been around for a while and the owner says it’s not going anywhere. is reaching out to the owner and will post a story soon.


Veteran scams

The following is a news release from the Better Business Bureau.

With Veterans Day next week, you are likely to hear stories of disabled veterans needing assistance or similar pitches for Americans to make donations to charities that promise to help needy veterans. The Better Business Bureau wants to remind donors to look beyond stories that appeal to our emotions and our gratitude for our veterans.

BBB has seen schemes where victims receive a call from someone soliciting donations. The caller may claim to represent a veteran’s organization and request cash. They may settle for credit card information, or they may try to get you to buy a prepaid card or send a wire transfer. These methods of payment can be untraceable, and any funds sent go straight to scammers.

BBB offers the following tips to potential donors:

  • Learn all you can about a charity before contributing. Research how much of the contributions will be used for program services and how much will go for fundraising and management expenses.
  • Whenever possible, donate directly to a charity and not through a fundraising telemarketer or a direct mail solicitation.
  • Don’t succumb to pressure to give money on the spot. A charity that can use your money today will welcome it just as much tomorrow.
  • When considering support for a cause-related marketing campaign, find the answers to these questions: What portion of the purchase price will benefit the charity? What is the duration of the campaign? What is the maximum or minimum total contribution? If the information is not on the item, check the organization’s website.

To report a suspected charity scam or learn more about the latest scams trending in your area, go to Before you do business with a charity or company, check its BBB Charity Review or BBB Business Profile by calling 888-996-3887.


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