Folgers Is America’s Top Store-Bought Coffee, Study Shows
(NEW YORK) -- It turns out that after all these years the best part of waking up is still Folgers in your cup, according to a new study by Bloomberg.
While there's been an explosion of all kinds of coffee brands over the past few decades, both domestic and international, U.S. supermarket shoppers are more apt to reach for Folgers than other, usually more expensive, brews.
The Bloomberg survey found that Folgers remains number one with 15.6 percent of the coffee bought in stores from May through July 2013, followed by that other old standby, Maxwell House, at 10 percent.
In fact, things are looking up for Folgers, whose parent company is JM Smucker, with volume sales up 4 percent from the previous quarter, according to Bloomberg.
JM Smucker had other reasons to smile because it also owns Dunkin' Donuts packaged coffee, with sales that rose 6 percent from May through July.
And where is Starbucks in all this? About 3.3 percent of all coffee consumers bought their packaged products in stores, Bloomberg said.
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