ISP using virtual reality to recruit troopers
Lacey Darrow, KIVI
BOISE — Idaho State Police is turning to the digital age to help recruit potential troopers.
Their new virtual reality app gives those interested a 360-degree view of what it’s really like to work and live in the Gem State.
“We know there are ISP candidates out there that use this type of technology to search for new career opportunities,” ISP Captain Vern Hancock said. “We want to have a way to reach these high-quality young men and women.”
The goal, to engage a national demographic to get the most qualified and competent candidates, many of whom may not have ever thought of Idaho as part of their next move.
“The kids in Texas or Arkansas, the only thing that they know about Boise is the blue turf and potatoes,” said David Cleverdon with 360 immersive. “This let’s let them feel connected, and that’s what VR does.”
Producers of the app say ISP is likely the first organization in the country to use virtual reality to recruit potential troopers, and not only is it cost effective, it’s easy to use.
“You can use something as simple as a headset which is about 35 dollars to view the content, or you can simply hold your phone out and explore the ISP,” Cleverdon said.
They said it’s a memorable experience which includes commentary from four ISP officers and highlights the community they support protect and defend. It also gives users a real life view in the eyes of what it would really be like to be an ISP trooper.
This story was originally published by fellow CNN affiliate KIVI. It is used here with permission.