Melaleuca named one of USA TODAY’s Most Trusted Brands; company announces new products
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IDAHO FALLS — Melaleuca has been named one of USA TODAY’s Most Trusted Brands, recognizing companies that have earned the confidence and loyalty of US shoppers.
The announcement comes as thousands gathered in Salt Lake City for the company’s annual convention, where several new products, including baking mixes, beef sticks, and supplements, were announced.
“In these crazy times, when people don’t know who to trust, it’s gratifying to learn that a national publication has determined that our company is one that consumers say they trust the most,” Melaleuca Executive Chairman Frank VanderSloot said in a news release.
USA TODAY’s Most Trusted Brands 2025 highlights 500 brands across 40 industries in the country that consumers trust most. Results were determined using various measures, including reviewing public data and conducting a large-scale confidential online survey among customers, according to the ranking’s methodology.
More than 24,000 customers and over 359,000 brand reviews provided insights across five core brand trust categories, including likelihood of purchase, alignment with personal values, emotional connection, reliability, and trust and transparency.
“In today’s world, trust is extremely difficult to earn,” VanderSloot said. “Trust is not something you can demand. It takes years of good behavior. I believe that this award is a tribute not only to the company itself but to the thousands of Marketing Executives who represent us.”
Melaleuca is celebrating its 40th year in business. The Wellness Company sells over 400 products, including newly announced Simply Fit pancakes, brownies, blueberry muffins and banana muffins. Riverbend Ranch beef sticks and beef jerky are other new products offered, along with protein and vitamin items. You can learn more about them here.