East Idaho Credit Union donates nearly $40k to local food banks
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IDAHO FALLS — East Idaho Credit Union donated nearly $40,000 to local food banks thanks to its members and employees.
The credit union heard about the need for monetary donations since collecting cans was hard to do during a pandemic. The company launched a virtual food drive in April with employees and members participating.
EICU also partnered with their card processor, PSCU, to launch the “Spend and Give” campaign. Every time a member spent money using their East Idaho Credit Union debit or credit card, the credit union donated 1% of their purchase to food banks.
“The campaign was an amazing success,” said Matthew Rice, East Idaho Credit Union’s AVP of eServices. “We hit our max donation of $15,000 about three-quarters of the way through the month. At the end of the campaign, we received amazing news from PSCU that they had decided to donate $10,000 on top of the $15,000 donation that EICU was going to make.”
Overall, $39,095.50 was raised for nine food banks.
“We love our communities and we wanted to partner with our members to do something special for those in need,” said Dan Thurman, CEO of East Idaho Credit Union, in a news release.